our MISSION

Combining the excellence of the Italian goldsmithing
tradition with contemporary and innovative design.
Providing the joy of an affordable luxury to lovers of the
elegance of Italian production with jewelry to be worn,
enjoyed, or passed down as precious items.

our HISTORY

Our story begins in 1946, when Giorgio Visconti opened
a workshop in Valenza where he created exclusive items
of jewelry and watches. His name soon became symbolic
of a brand reaching beyond Italy, gaining a following
in Europe and the United States.
In the 1990s, the company opened its first overseas
branches in the United States and Japan, and launched
advertising campaigns which made the brand known
worldwide.

about US

Today the founder’s sons, Andrea and Fabrizio,
are at the helm of the Giorgio Visconti brand.
They follow in their father’s footsteps with the spirit
and awareness of preserving a heritage of goldsmithing
tradition, expert craftmanship, and jewelry innovation
and creativity. The headquarters are and have always
been in the most important and historic goldsmith area
in Italy: Valenza, in Piedmont.
It is here that the entire jewelry-making process takes place,
from the design to production stage. Here too diamonds
and precious stones arrive from all over the world, where
they come together with gold and goldsmith expertise
that transforms them into Giorgio Visconti jewelry.

our WORK

We take nature’s purest elements and transform
them into objects of desire. Gold, diamonds and
precious stones are the tools that we select in order
to create beauty.
Technology allows us to create designs and shapes
which were once inconceivable and infeasible.
Design knows no limits. We do everything by hand:
this is our way of working, focusing on the details
which define a unique style.

why CHOOSE US

Choose us because we make handmade jewelry in the
great Italian goldsmithing tradition.
Choose us because in over 60 years of business, the name
Giorgio Visconti has become known all over the world as an
ambassador of the jewelry industry and Made in Italy style.
Choose us for the pleasure and pride of owning an authentic
piece of Italian design.